Digital Marketing Specialist

Develop and execute comprehensive digital marketing strategies that align with the institute’s goals and target audience.
Conduct research to identify the institute’s target audience, including prospective students, parents, alumni, and donors.
Produce engaging and relevant content for various digital platforms, including social media, websites, blogs, and email campaigns.
Optimize content for search engines to improve visibility and organic search rankings.
Create and execute email marketing campaigns to nurture leads, engage current students, and maintain alumni relationships.
Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics and social media insights.
Track key performance indicators (KPIs) such as website traffic, engagement rates, conversion rates, and lead generation.
Prepare regular reports on campaign performance and provide actionable insights to improve strategies.
Work collaboratively with admissions teams, faculty, and other departments to align digital marketing efforts with institutional goals.
Adhere to ethical guidelines and data privacy regulations in all digital marketing efforts.

Proficiency in managing social media platforms creating engaging content, and utilizing social media tools for scheduling and analytics.
Search Engine Optimization Skills.
Ability to create compelling and relevant content for various digital channels.
Ability to interpret data and draw insights to optimize campaigns for better results.
Skill in preparing clear and actionable reports.
Strong communication skills.
Capacity to brainstorm innovative ideas and strategies to engage the audience and differentiate the institute.

Masters in Digital Marketing, marketing or related fields
Proven experience as a Digital Marketing/Marketing Specialist, preferably in an educational or related industry.