The Professional Diploma in Entrepreneurship and Innovation is crafted to equip learners with the tools to excel in today's rapidly evolving business environment. Combining advanced theoretical knowledge with practical experience, this program enables participants to master the management of innovation and the execution of change. Learners will develop the ability to leverage design thinking, transform creative ideas into actionable strategies, and successfully launch ventures. With an emphasis on cultivating creativity and assessing opportunities, participants will be well-positioned to enhance organizational performance and achieve strategic goals.
Learning Outcomes:
- Discuss Design Thinking as a tool of Innovation.
- Collaborative innovation as the new imperative - design thinking, value co-creation, and the power of “pull.”
- Careful evaluation of the data compiled in the first stage “What is”; and identifying a range of opportunities for a possible future “What if”, as drivers of innovation.
- Building prototypes and testing them with end users is the last stage of the Design Thinking process in innovation.
- Understand the key dimensions of products and services: Tangibility, simultaneity, storage, customer contact, location.
- Critically evaluate the full range of entrepreneurship and innovation theoretical frameworks, research approaches and techniques in real life organizational settings.
- Develop advanced ability to critically evaluate entrepreneurial opportunities and set up new ventures in a local and global context.
- Conceptualizing your business idea in terms of the Concept, the Value that it creates to the end User, and the Resources you require to deliver it.