Technological advancements and Big Data have revolutionised the business landscape. Due to this transformation of the industry, Westford Uni Online, in collaboration with the University of Gloucestershire, offers learners an opportunity to pursue an MBA in Market Intelligence and Big Data. The programme offers detailed insight into theories and practice of data mining, market analysis, web mining, text mining, predictive analysis and visualisation among other areas of study.
It focuses on familiarising the learners with the new and trending technological tools available in the market. Hence, further enhancing the learners’ abilities to enable businesses to thrive in the current market conditions by using data and market analysis techniques to make future decisions and get and in-depth understanding the market.
The aim of the programme is to facilitate professionals to have a grasp on the usage of big data and to use it to their advantage for growth of business. Along with introducing new techniques and tools, the programme also covers the management aspect dealing with such tools and with professionals who operate within this area, on an international scale.
Learning Outcomes :
- Identify the variables that are essential to addressing workplace challenges and how predictive models work.
- Investigate how data analysts manage operations that impact business performance.
- Learn and analyse techniques of Data mining, Predictive analysis, and social media analytics.
- Understanding of current tool and trends applied in the marketing industry.
- Gain knowledge on popular machine learning techniques and their use in marketing models.
- Acquire knowledge of popular machine learning techniques and their use in marketing models.