The Diploma in Digital Marketing offered by Westford Uni Online is awarded by SQA and is an SCQF Level 8 programme.
This programme serves as an introduction to the field of Digital Marketing. At the same time, it focuses on building a strong foundation for the students through uncovering the principles of marketing.
With the advent of technology and the age of digitalisation, it has become essential for professionals at both, entry as well as expert levels to be equipped with the knowledge and skills of digital marketing.
Which include, but are not limited to, Social Media Marketing, Google Advertisements and Analytics and Search Engine Optimisation.
These topics are covered in the Diploma in Digital Marketing. This program spans across the duration of 2 months and will be assessed based on practical projects and assignments.