The MBA program in Sales and Marketing, offered through Westford Uni Online in partnership with Abertay University, is designed to empower professionals aiming for excellence in the dynamic fields of sales and marketing.
With a specific emphasis on sustainability and business ethics, students engage with modules covering Strategic Leadership and HR Practices in Organizations, Strategic Management, Operations and Project Management, International Marketing Management, and Sales Management.
Through this comprehensive curriculum, participants gain a profound understanding of sustainable business practices, strategic leadership methodologies, and effective management techniques tailored for global markets. Graduates emerge well-prepared with the knowledge and competencies needed to navigate intricate business environments and achieve success in sales and marketing initiatives.
The MBA with Sales and Marketing is delivered in two parts:
Part One: Extended Diploma in Sales and Marketing
The initial segment of the program will be conducted entirely through synchronous online learning. Upon finishing Part One, participants will earn a maximum of 120 credits. To attain the Extended Diploma in Health and Safety Leadership, learners must successfully complete all six modules outlined below:
| Module | |
 | Strategic Leadership and HR Practices in Organisations |
| Sustainability and Business |
| Strategic Management |
| Operations and Project Management |
| International Marketing Management |
| Sales Management |
Part Two: MBA with MBA in Sales and Marketing – Top-Up
The second phase of the program will be provided in a blended format, incorporating live online synchronous classes, individual meetings, and optional in-person workshops. Upon finishing Part Two, participants will earn a maximum of 60 credits. To obtain the MBA with Health and Safety Leadership, learners must successfully complete the modules listed below.
| Module | |
| Research Methods |
| Research Proposal |
| Management Investigation (Capstone Project) |
Abertay University, Scotland
180 Credits
12 - 15 Months
Online synchronous learning and onsite workshops
Opportunity to attend the convocation ceremony at Abertay University, Scotland
Individuals who complete the MBA program with a focus on Sales and Marketing have diverse career prospects available to them. Here are some potential career paths:
Leading sales teams and developing strategies to meet revenue targets and expand market share. They would be responsible for setting sales goals, managing budgets, and overseeing sales operations.
Oversee marketing campaigns, conduct market research, and develop strategies to promote products or services. They analyse consumer behaviour and market trends to identify opportunities for growth.
Responsible for building and managing the reputation of a brand. They develop brand strategies, create marketing campaigns, and monitor brand performance to ensure alignment with business objectives.
With the increasing importance of digital channels in marketing, graduates can specialize in digital marketing roles, focusing on social media marketing, search engine optimization (SEO), content marketing, and email marketing.
Identifying new business opportunities, developing relationships with clients, and negotiating contracts. They work closely with sales and marketing teams to drive business growth.
Gathering and analysing data to assess market trends, consumer preferences, and competitive landscapes. They provide insights to inform marketing strategies and decision-making processes.
Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange.
With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors. Abertay University prides in offering an inclusive, friendly, and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience.
An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.
Achievements of Abertay University:
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The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications.
It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and to ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
The Chartered Management Institute (CMI) works with business and education to inspire people to become skilled, confident, and successful managers and leaders.
Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
Over 100,000 managers use CMI’s unique services daily. Organizations like Jaguar, Land Rover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank and Royal College of Physicians use Chartered Management Institute certifications for certifying their professionals.
The program offers a comprehensive curriculum focusing on strategic leadership, sustainable business practices, and global marketing strategies.
Westford Uni Online provides flexible study options, allowing students to balance education with work and personal commitments.
Emphasis on real-world case studies and projects equips graduates with hands-on experience to excel in sales and marketing roles.
With international accreditation and partnerships with prestigious institutions like Abertay University, graduates receive globally recognized qualifications, enhancing their career prospects.
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Our team of expert advisors will support you with each of your queries and guide you, every step of the way. Study anytime, anywhere and graduate with an accredited degree.
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