The business world increasingly relies on data, with many companies utilizing it to improve efficiency and achieve better results. Data gathering is rapidly expanding, encompassing insights from customers and competitors, and professionals skilled in strategically utilizing data are in high demand.
The MBA in Marketing Intelligence and Big Data, developed in collaboration with Abertay University, Scotland, offers a comprehensive curriculum tailored to meet the evolving needs of modern businesses. Focused on harnessing data for effective marketing strategies, this program provides students with essential skills and knowledge. Through its modules, the program prepares learners to promote sustainable growth, utilize data effectively, and make informed decisions in today’s highly competitive business environment.
The MBA in Marketing Intelligence and Big Data is delivered in two parts:
Part One: Extended Diploma in Marketing Intelligence and Big Data
The initial segment of the program will be conducted entirely through synchronous online learning. Upon finishing Part One, participants will earn a maximum of 120 credits. To attain the Extended Diploma in Marketing Intelligence and Big Data, learners must successfully complete all six modules outlined below:
| Module | |
 | Strategic Leadership and HR Practices in Organisations |
| Sustainability and Business |
| Strategic Management |
| International Marketing Management |
| Application of Business Analytics |
| Marketing Intelligence and Big Data |
Part Two: MBA in Marketing Intelligence and Big Data – Top-Up
The second segment of the program will be presented in a blended format, incorporating live online synchronous classes, individual meetings, and optional onsite workshops. Upon finishing Part Two, participants can earn a maximum of 60 credits. To qualify for the MBA in Marketing Intelligence and Big Data, learners must successfully complete the modules listed below:
| Module | |
| Research Methods |
| Research Proposal |
| Management Investigation (Capstone Project) |
Abertay University, Scotland
180 Credits
12 - 15 Months
Online synchronous learning and onsite workshops
Opportunity to attend the convocation ceremony at Abertay University, Scotland
Individuals who complete the MBA program in Marketing Intelligence and Big Data have diverse career prospects available to them. Here are some potential career paths:
Analyse and interpret large datasets to provide insights that inform marketing strategies and decision-making processes.
Oversee marketing campaigns, conduct market research, and utilize data-driven insights to develop and implement effective marketing strategies.
Focusing on collecting, analyzing, and presenting data to support strategic business decisions and improve organizational performance.
Gather and analyse data on consumer preferences, market trends, and competitor activities to provide valuable insights to businesses.
Focusing on leveraging data analytics tools and techniques to optimize digital marketing campaigns and enhance online presence.
Offering their expertise to businesses seeking to improve their marketing efforts through data-driven strategies and insights.
Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange.
With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors. Abertay University prides in offering an inclusive, friendly, and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience.
An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.
Achievements of Abertay University:
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The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications.
It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and to ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
The Chartered Management Institute (CMI) works with business and education to inspire people to become skilled, confident, and successful managers and leaders.
Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
Over 100,000 managers use CMI’s unique services daily. Organizations like Jaguar, Land Rover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank and Royal College of Physicians use Chartered Management Institute certifications for certifying their professionals.
The program offers a focused curriculum integrating core MBA principles with specialized training in Marketing Intelligence and Big Data ensuring graduates possess comprehensive expertise in the field.
Westford Uni Online offers flexible learning options, allowing students to balance their studies with professional and personal commitments.
Graduates earn triple certification, including an Extended Diploma in Healthcare Management and an MBA in Health and Safety Leadership, providing them with recognized credentials to excel in leadership roles.
With a reputation for quality education and international accreditation, Westford Uni Online ensures graduates receive globally recognized qualifications, enhancing their career prospects.
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