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HND in Business (Marketing)

Pearson, UK

The HND in Business (Marketing) is designed to develop students’ knowledge and understanding of marketing and communications, as well as the techniques, applied to execute marketing strategies. It explores the journey from idea generation for the launch of new products or services, to outcomes of the marketing strategies. It also focuses on the up and coming trends in Digital Marketing, which has become an integral part of the marketing industry in the past years. Through a combination of theory and practice, students will develop the knowledge and understanding which can be successfully applied within an organizational or entrepreneurial context.

Learning Outcomes:

  • Explain and demonstrate processes involved in new product or service development.
  • Devise communication objectives and justify appropriate channel selection and integration.
  • Demonstrate an understanding of the opportunities, challenges, and impact of the digital environment.
  • Determine how to organize digital marketing activities and build multi-channel capabilities in an organization.
 Module NameECTS
Human Resource Management15
Business and Business Environment15
Innovation and Commercialization15
Organizational Behaviour15
Business Strategy15
Management and Operations15
Sales Management15
Entrepreneurship and Small Business Management15
Marketing Essentials15
Management Accounting15
Managing a Successful Business Project15
Product and Services Development15
Integrated Marketing Communication15
Digital Marketing15
Research Project15

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    Awarded By

    Pearson, UK

    Credits

    195 ECTS

    Duration

    16 Months

    Course Level

    5

    Delivery Model

    Onsite/Online

    Career Prospects

    Channel Marketing Manager

    Communications Officer

    Communications Planner

    Digital Marketing Executive

    Marketing Analyst

    Marketing and Communications Assistant

    Sales and Promotion Marketing Executive

    Educational Partner

    About Pearson

    Pearson is the world’s leading learning company, with 35,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning. Edexcel, BTEC, and LCCI qualifications are awarded by Pearson, the UK’s largest awarding body offering academic and vocational qualifications that are globally recognized and benchmarked. We put the learner at the centre of everything we do, because wherever learning flourishes, so do people.
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    Why you should do this Program

    Pathway to your Career

    Higher National Diplomas (HND) are typically courses that are undertaken by fresh high school graduates. Choosing to pursue an HND course helps to shift the students’ focus on a specific field of study which establishes a foundation for a career in the same industry, hence serving as a pathway. Upon completion of an HND programme students have the option to further their education and acquire a bachelor’s degree or kick-start their career at an entry-level.

    Time-efficient

    HND courses offered by Pearson are deemed equal to the first year of a bachelor’s programme by various credible universities. This means that post completion of their HND course, students have the opportunity to directly enrol into the third year of their chosen bachelor’s programme.

    Affordability

    There are four pillars of strength that Westford Online is founded upon- delivery of quality education, Accessibility, Credibility and Affordability. Westford Online offers certifications, diplomas and degrees at highly affordable fees. For students under strenuous financial conditions, Westford Online offers flexible payment methods. These benefits are in addition to the various scholarships that are offered to students.

    Credibility

    Westford, with the reputation of Most Valued E-Learning Institute (awarded by Forbes) and Pearson with its international reputation and decades of expertise, are able to collaborate and offer students an enriching qualification along with a diploma certificate that holds credibility and is able to gain the trust of employers in the job market, around the world.

    Syllabus

    For more detailed information about the course, please click on the links .
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    What Will your Future Classmates Look Like?
    ACADEMIC BACKGROUND (%)
    • Business and Finance-35%
    • Economics-30%
    • Science-15%
    • Engineering-10%
    • Others-10%
    GEOGRAPHICAL BACKGROUND (%)
    • United Arab Emirates-25%
    • Nigeria-13%
    • India-15%
    • Saudi Arabia-12%
    • Ghana-10%
    • Canada-15%
    • United Kingdom-10%
    GENDER (%)
    • Male-42%
    • Female-34.31%
    • Others-23.69%

    International,Excellent and Balanced Faculty

    The faculty at Westford Uni Online works arduously towards creating an environment that translates into an excellent learning experience. Our educators, much like our students, belong to various ethnicities, amplifying the concept of a multi-cultural setting that Westford strives to offer to its pupils. The professors also serve as mentors, who guide students beyond the scope of their expertise, to assure that students continue to progress as they advance into their educational journeys.
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    The course has been instrumental in shaping my future through its commitment to excellence in education and practical learning opportunities, providing me with the skills and experiences necessary for success in the real world.

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    Waleed Khalid M Alharbi
    Choosing Westford for my MBA empowered me to enhance my skills and directly apply them to my business.

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    Derisha Mercy
    My experience at Westford has empowered me to face the world with confidence and enthusiasm, ready to make a positive impact in my chosen field and contribute to society in meaningful ways.

    Derisha Mercy

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    Celina Alex
    The institute has nurtured my intellectual curiosity, expanded my horizons, and prepared me for the professional world.

    Celina Alex

    BA (Hons) in Accounting and Finance

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