This module delves into the critical aspects of business analytics, preparing learners to tackle complex challenges and seize opportunities by leveraging data-driven insights. It provides an in-depth understanding of various analytics categories, particularly their significance in contemporary business environments. By the end of this module, learners will be well-versed in applying advanced analytics techniques to propel organizations toward data-driven success.
Learning Outcomes:
- Critically analyze business problems, including the opportunities for organizations to become more analytical and data-driven to solve such problems.
- Evaluate different categories of analytics from individuals to corporates.
- Understand the importance of analytics in social media functions.
- Understand some of the advanced applications of analytics in the business industry.