The BA (Hons) in Business with Digital Marketing program at Westford University College, in partnership with Abertay University, provides a well-rounded education that integrates academic theory with practical skills. Students explore critical topics including people management, marketing fundamentals, operations management, economics, and project management. The curriculum also covers data analysis, accounting, diversity management, research analysis, and consumer behaviour psychology.
Through a mix of lectures, case studies, and real-world projects, students gain vital academic and professional competencies. The program underscores the significance of diversity and inclusion in the workplace, preparing students for various careers in marketing, management, consulting, and entrepreneurship. With guidance from experienced faculty and opportunities for industry exposure, graduates leave the program ready to thrive in the dynamic fields of business management and marketing.
Part One: International Diploma in Business with Marketing
The first part of the program, which covers the initial two years, includes 12 required modules.
Upon finishing this section, students are awarded the International Diploma in Business with Marketing by the Scottish Qualifications Authority, granting them up to 240 credits.
| Module | |
 | Academic & Professional Skills |
| Managing People & Organisations |
| Marketing Principles |
| Operations & Technology Management |
| Economics for Business |
| Digital Marketing |
| Module | |
| Project Management |
| Data Analysis for Business |
| Accounting and Finance |
| Diversity Management |
| Research Analysis for Business |
| Consumer Behaviour & Psychology |
Part Two: BA (Hons) in Business with Digital Marketing - Top-up
The second part of the program represents the final year of study for the BA (Hons) in Business with Digital Marketing, conferred by Abertay University, Scotland.
This stage includes six required modules and enables students to earn up to 120 credits towards their top-up degree.
Third Year
| Module | |
| Managing Change |
| Advanced Professional Practice |
| International Business Management |
| Practice Based Innovation |
| Contemporary Issues in Business |
| Strategic Management |
Abertay University, Scotland
360 Credits
3 Years
Dual Certification
Attend Convocation Ceremony in the UK
Industry Exposure through various Westford Initiatives
Graduates of the BA (Hons) in Business with Digital Marketing program have a wide range of career prospects due to the comprehensive skill set and knowledge they acquire. Here are some potential career paths:
Executing online marketing strategies, managing social media campaigns, and analysing digital market trends.
Supporting marketing campaigns, coordinating events, and working on promotional materials.
Developing brand strategies, managing marketing initiatives, and ensuring brand consistency.
Creating and managing content strategies, developing editorial calendars, and analysing content performance.
Managing social media platforms, creating engaging content, and analysing social media metrics.
Optimizing websites for search engines, conducting keyword research, and analysing website performance.
Managing public relations campaigns, writing press releases, and maintaining media relationships.
Starting and managing your own business, utilizing marketing and management skills to grow the venture.
Creating and managing advertising campaigns, working with clients, and analysing campaign success.
Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange. With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors. Abertay University prides in offering an inclusive, friendly, and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience. An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.
Achievements of Abertay University:
The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and to ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
WHY SQA:
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Westford Uni Online offers the convenience of studying at your own pace, allowing you to balance your education with personal and professional commitments.
Delivered in collaboration with Abertay University, this degree is globally recognized, ensuring that your qualifications are respected and valued worldwide.
The program covers essential business and marketing topics, providing practical skills that are directly applicable to real-world scenarios, enhancing your employability.
Learn from seasoned professionals and industry experts, and gain access to valuable networking opportunities that can support your career growth and development.
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